Peak Performance, the brand

Peak Performance creates clothing items with specific technicalities for skiing, outdoor activities, golf, training, as well as for casual, everyday settings.

What differentiates us as a brand is our renowned European cut and flashy colors.

Founded in the town of Åre in Northern Sweden, Peak Performance was built on a close collaboration with professional world skiers that were passionate about their sport, design and the great outdoors.

Today Peak Performance is an internationally established brand, but our founding values are still going strong. This is what we call ‘’Living the Peak Performance brand’’.

Our path has allowed us to create clothing and gear that pushes performance and looks to the next level for those who choose our products.